Purpose statements revisited: how they matter and how to make them work
By Elisabeth Goodman, 2nd December 2019 How purpose statements matter I’ve written before about the importance of purpose as a motivator for employees (see ‘Why clarity of purpose is so important for both effective leadership and management) Sally Blount and Paul Leinwand sum it up nicely in “Why are we here?” in the Nov-Dec 2019 …
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