The “Lean Startup” approach to understanding customer needs

By John Riddell Notes from a Cambridge Network talk by Eric Ries I attended the January Cambridge Network meeting, which was focused on a talk by Eric Ries, the author of a new book entitled “The Lean Startup”. Eric had developed the book based on the lessons learned by entrepreneurial start-ups of software companies that …

The “Lean Startup” approach to understanding customer needs Read More »