Why thinking in terms of burning platforms and tipping points is not sufficient to drive change
The term ‘burning platform’ has its origins in a real life/death scenario faced by an oil worker in the North Sea and now commonly used to help change agents and stakeholders articulate organisational or personal motivation (WIIFM – What’s In It For Me) for change. ‘Burning platforms’ form the basis of ‘sticky’ or unresistable messages …